What do you want to know?
The simple question is as exciting as it is integral to survey research. Integral because it undergirds every subsequent decision about the research process. Exciting because we can find the answers – and with them the key to understanding challenges and unlocking solutions.
Excellent survey research requires a clear concept of the project’s purpose. We start with a detailed discussion of just what it is you want to discover. Next comes a critical evaluation of available data, to understand the nature of existing measurements and envision new directions.
From there we build forward, to answers.