After 20 years producing award-winning public opinion surveys for ABC News and its international media partners, Langer Research Associates was founded in August 2010 to offer its industry-leading research and data evaluation services to a broader clientele.
Integrity in Research™ is our promise. Our custom research draws on our extensive experience producing more than 700 attitudinal surveys across a broad range of subjects. We emphasize appropriate methodology, optimal questionnaire design and data-driven analysis that peels back complexity to reveal clear, actionable conclusions. We know what to ask, how to ask it – and how to understand the answers.
Our related consulting services reflect a central but underappreciated concept: Not all numbers are created equal. Research produced or analyzed by suboptimal means can misinform as easily as inform. At ABC we created a groundbreaking survey standards and vetting operation to protect our knowledge base by separating valid and reliable data and analysis from their inferior counterparts. Today we use the same principles to steer clients through the crowded research marketplace. We assess both internal and external data to broaden understandings. And we evaluate survey modes, methods and questionnaire design to advise on validity, reliability and fitness for purpose of current and proposed research programs. In sum: We sweep the minefield.
Led by Gary Langer, ABC’s former longtime director of polling, Langer Research Associates continues to conduct ABC News polls as the network’s primary news poll provider, with responsibility for the ABC News/Washington Post poll and the network’s ongoing coverage of public opinion on politics, policy, social trends and international issues.
We produce the Bloomberg Consumer Comfort Index, a weekly survey of Americans' economic attitudes, under an exclusive licensing agreement with Bloomberg Finance LP. And we've handled an array of local, national and international research projects, the latter in affiliation with D3 Systems Inc. of Vienna, Va.
Other recent work includes:
-In depth-surveys for Blue Shield of California Foundation examining the health care experiences and preferences of poor and near-poor Californians, including this report, widely discussed by health care providers and policy makers, in June 2011; and subsequent studies on connectedness and continuity in healthcare relationships, released in July 2012; and patient empowerment and engagement, released in September 2012.
-A study on attitudes toward civil jurisprudence for DRI-The Voice of the Defense Bar, the nation's leading organization of civil defense lawyers.
-A fall 2012 political survey for Esquire magazine and Yahoo! News.
-A detailed survey of tax morale in Afghanistan for the Afghan Revenue Department, January 2012.
-An analysis of U.S. public attitudes on long-term care for The SCAN Foundation, December 2011.
-An evaluation of the effectiveness of civic education programming in Afghanistan for Counterpart International, October 2011.
-Questionnaire design, methodological review and data analysis of a national survey in Yemen for the Broadcasting Board of Governors, presented at the Center for Strategic and International Studies in April 2011.
-Management of ABC's participation in exit poll questionnaire design via the National Election Pool, and analysis of 2012 and 2010 exit poll results for the network's election night news coverage.
Our long experience in network news makes tight deadlines and demanding projects second nature to us. Technical rigor nonetheless undergirds our approach. We’ve made scores of professional presentations on methodology and analysis alike, been published in Public Opinion Quarterly and other journals and held leadership positions at the American Association for Public Opinion Research, the National Council on Public Polls and the Roper Center for Public Opinion Research. And we’re proud to be affiliated with senior adviser Prof. Jon A. Krosnick of Stanford University, a leading authority in survey methodology, questionnaire design and data analysis.
Widely cited in media commentary and policy debate, our work has won two Emmy awards, the first and only to cite public opinion polls; nine Emmy nominations; two University of Iowa-Gallup Awards for Excellent Journalism Using Polls; an Excellence in Media Coverage of Polls Award from the National Council on Public Polls; and the 2010 Policy Impact Award of the American Association for Public Opinion Research, for a 6-year series of surveys in Afghanistan and Iraq described in AAPOR’s citation as “a stellar example of high-impact public opinion polling at its finest.”
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