Our Pledge: Integrity in Research™

We’ve attended international conference sessions devoted to the minute, precise and creative evaluation of spurious data. At Langer Research Associates, that’s not how we roll.

The understanding we draw from research is rooted in the fundamental validity and reliability of the data we produce. Integrity in Research™ is more than our trademark, it’s our guiding principle – the essential first step before we begin the process of elevating information into intelligence.

We undertake only research assignments that we are fully competent to execute at the level of excellence our clients expect.

We employ only survey methodologies that are appropriate to the project and adhere to foundational principles and best practices in our field.

We ask only questions that in our professional judgment will produce meaningful, unbiased results.

We constrain our analysis to conclusions that are supported by the data.

We comply with the Code of Professional Ethics and Practices of the American Association for Public Opinion Research and the Principles of Disclosure of the National Council on Public Polls.

Our familiarity with these principles is more than passing: We've been at the forefront of the standards and disclosure movement in survey research for many years. Our president, Gary Langer, established industry-leading survey reporting standards for ABC News in the late 1990s, served on the AAPOR committee that updated the association’s Code in 2009-10 and chaired the NCPP panel that rewrote its disclosure standards in 2005-6. We support AAPOR's Transparency Initiative to encourage disclosure of publicly released survey materials; see, for example, our disclosure of ABC News/Washington Post poll methodology here.