Crisis Response

News and political research lend themselves naturally to corporate needs in crisis measurement and response. We’re highly experienced at launching survey projects rapidly, tracking key metrics daily and evaluating trends in real time – without the too-common shortcuts that can compromise these efforts.

Measuring responses to cataclysmic events is second nature to us; we were in the field the night of Sept. 11, 2001 and for days afterward; likewise the night of March 19, 2003, as the first bombs fell over Baghdad. We’ve polled on BP’s oil spill, Toyota, Tiger Woods and many a political campaign and public controversy, producing insight into the challenges stakeholders have faced and the potential resonance of their response.

Each campaign and controversy has its own dynamic. Our research – independent, unbiased, and bluntly honest – identifies the elements that matter.

Elevating Information into Intelligence®