We’re proud to be associated with this published article in the scientific journal PNAS Nexus, the second journal of the National Academies of Sciences, which suggests 12 steps to improve the integrity, utility and understanding of public opinion surveys, centered around three themes: transparency, clarity and correcting the record.
In sum, the paper calls on survey researchers to be transparent in describing their work, so the research community can independently assess their methods and claims; to be clear and precise in describing their work, including its limitations; and to be willing to issue clarifications and corrections as needed. It encourages all those involved in the survey enterprise – including practitioners, scholars, survey vendors, leaders of professional associations, journal editors, reporters and publishers – to adopt and promulgate these scientific norms.