A new report from the Center for News, Technology and Innovation finds that broad majorities across Australia, Brazil, South Africa and the United States use favorable rather than unfavorable terms when asked to describe the traits of “people who produce journalism.” CNTI’s analysis of an open-ended question from the four-country survey, conducted in fall 2024, is part of a broader exploration of the public’s views of journalism across various geographies and news environments. It adds to previous releases from the Center, including a report on the public’s views on who can produce journalism, the value of news organizations, and the role of technology and AI in journalism. The survey builds on a series of focus groups, also conducted in each of the four countries, exploring how the public defines news and journalism, gets their news and views the use of AI in news.

We’re proud to have provided research design and management services across the four countries included in this important project.