Our research partners often ask us not simply to measure public attitudes or consumer behavior but also to identify their underlying motivations. Those insights, in turn, inform strategies to communicate effectively with groups and encourage their action.
Successful communication and motivation strategies require not only strong data and analysis, but also an understanding of underlying theories developed by academic researchers over the decades. Our work builds actionable results on the foundation of that accumulated knowledge. This white paper describes the conceptual bases for our communication and motivation work.