In today’s polarized climate, trusted data on public opinion is essential. Langer Research Associates has a longstanding record of producing independent, nonpartisan polling for leading news outlets, including ABC News, the BBC, Bloomberg and ESPN.
Our founder, Gary Langer, builds on decades of experience at the intersection of survey research and journalism. He served as director of polling at The Associated Press (1986-1990) and ABC News (1990-2010) before founding Langer Research Associates in 2010.
For those of us out in the trenches covering the combat of a campaign, Gary Langer’s smart grasp of polling is one of our precision weapons. His numbers and analysis are the gold standard.
— Ann Compton, ABC News Radio White House correspondent, October 2012
Langer Research Associates has produced hundreds of news polls for ABC News Television Network, including the ABC News/Washington Post poll, one of a handful of surveys to earn repeated A+ ratings from the former polling review organization FiveThirtyEight. Our past work includes international and domestic surveys, shaping coverage of the issues that matter most:
- A seven-year series of surveys for ABC News in Iraq and Afghanistan, recognized in four News Emmy awards, the first in the history of the Emmys to cite public opinion polls.
- The Bloomberg® Consumer Comfort Index™, a rigorous, high-frequency measure of U.S. consumer attitudes distributed publicly from 1985 through 2022.
- A national survey for The Chronicle of Higher Education on Americans’ perceptions of colleges and the value of a college education.
- In addition to serving news organizations, we’ve worked with several leading institutions that advance journalism and public understanding of news and information, including the International Center for Journalists, the Center for News, Technology and Innovation, and the Knight Foundation.
We bring full-service expertise to news polling: From project management to questionnaire design and editorial guidance, we ensure surveys are both newsworthy and scientifically sound. Unlike convenience polls and online chatter, our surveys are grounded in rigorous methods that yield trustworthy insights. Our focus on probability-based sampling and balanced questions allows journalists to track meaningful trends and report with clarity, confidence and credibility.